OBJECTIVES
The Taste & Feel Portugal 2.0 project aims to promote the internationalisation of the agri-food sector in conjunction with the wine tourism sector, boosting exports of more sophisticated and differentiated goods and services linked to endogenous products and the rural world and strengthening the international competitiveness of SMEs.
TARGET MARKETS
- Germany
- Poland
- Denmark
- Sweden
- Finland
- United States of America
- Canada
THE ORGANISATIONS INVOLVED:
- Promotor
Inovcluster - Associação do Cluster Agro-Industrial do Centro (Association of the Agro-Industrial Cluster of the Centre) is based at the Agro-Food Technological Support Centre in Castelo Branco and aims to contribute to increasing the competitiveness of local and regional production systems and to the affirmation of the Centre Region of Portugal at national and international level. To this end, it establishes a platform for consultation between the main players in this sector and supports companies in innovation, RTD, knowledge transfer, training, the development of new products, services and processes, marketing and internationalisation. It currently has 148 members, of which 112 are companies and 36 organisations linked to the agro-industrial and agri-food sector.
- Co-Promotor
NERE is a not-for-profit business association of public utility that represents the business fabric of Central Alentejo. Since it was set up, the Association's mission has been to promote the economic development of Central Alentejo by supporting and defending the interests of its members' business activities and by promoting projects to improve the business environment.
ACTIVITIES
AT. 1 - Presentation and dissemination of international trends in the agri-food sector throughout the project
Consumer behaviour is increasingly volatile and consumption trends in the agri-food sector have changed significantly in recent years. Therefore, as well as understanding consumer preferences at any given time, the success of SMEs depends above all on their ability to keep up with market dynamics, anticipate trends and adopt a flexible approach that allows them to respond appropriately to fluctuations in the sector.
- The aim of this activity is to generate and disseminate knowledge and up-to-date information to SMEs in the agri-food sector on international market trends.
AT. 2 - Market Research and International Marketing Guides
In line with the project's strategic objective, this activity consists of creating practical tools (in the form of studies/guides by market) that provide SMEs with information on the characteristics and trends of each market in terms of consumption and purchasing preferences. The aim is to enable each SME to develop an effective strategy for approaching these markets in an informed and targeted manner.
- Market research:
- Germany
- Poland
- Denmark
- Sweden
- Finland
- Guides to successful marketing in the internationalisation of products:
- United States of America
- Canada
AT. 3 - International promotional activities - Promotional exhibitions
The aim of this activity is to promote and valorise the offer of the national agri-food sector through face-to-face promotional missions to some of the project's target markets, involving tastings, presentations and meetings with importers, thus identifying potential clients and partners.
- United States of America
- Canada
AT. 4 – Reverse Missions - Journalists, bloggers and opinion makers
The project also provides for reverse missions to Portugal, receiving opinion makers, journalists and importers from the target markets. These visits allow for an immersive experience in the territories where the products originate, with direct contact with the producers and the associated cultural heritage, promoting authentic and differentiating communication.
- Germany
- Poland
- Denmark
- Sweden
- Finland
- United States of America
- Canada
CONTACTS
InovCluster – Associação do Cluster Agro-industrial do Centro
(+351) 272 095 420
NERE – Núcleo Empresarial Da Região De Évora
(+351) 266 709 115
DETAILS:
PROJECT CODE
C709217962-00016336
CALL
Ações Coletivas – Internacionalização
OPERATIONAL PROGRAM
COMPETE2030 - Programa Temático Inovação e Transição Digital
MAIN BENEFICIARY
InovCluster – Associação do Cluster Agro Industrial do Centro
OTHER BENEFICIARIES
NERE - Núcleo Empresarial da Região de Évora - Associação Empresarial
START DATE
2025/04/01
DATE OF THE CONCLUSION
2027/03/31
TOTAL ELIGIBLE INVESTMENT OF THE PROJECT
614 058,46 €
TOTAL ELIGIBLE INVESTMENT INOVCLUSTER
368 765,68 €
FINANCING RATE / AMOUNT
85% / 313 450,83€
PRIVATE COUNTERPART
55 314,85 €
