PROJECT SUMMARY
The Joint Internationalisation of the Agroindustrial Cluster 2023-2025 project is a joint sectoral project presented by InovCluster and Agrocluster, which aims to boost the export base and capacity of SMEs in the agri-food sector in an industry 4.0 logic, through the implementation of a structured intervention programme of promotional actions in international markets identified as priorities with the joint participation of SMEs in the agri-food sector. In line with the Internationalise 2030 Plan, the project has strategic lines of intervention based on:
- To promote the use of digital tools associated with industry 4.0 in the marketing and communication of products and companies;
- Encouraging the use of new organisational forms of marketing supported by digital tools, namely online shops and joining marketplaces;
- Specialising in differentiated niches/segments linked to natural, organic and biological products, a strong medium and long-term trend in the global market and an opportunity for functional foods;
- Focusing on promotion in the sector's wider industry, giving expression to the collaborative strategy between sectors.
The solutions and activities presented by this project are perfectly aligned with the call for tenders and have the following direct objectives:
- To direct the growth of Portuguese companies, especially small SMEs, towards foreign markets;
- To consolidate the markets where the participating SMEs have already developed activities with good results, increasing the level of incorporation of their exports;
- To increase the visibility of companies, products and the national agri-food sector through international marketing actions aimed at selected target markets and which boost the national added value (VAN) of products by their consumers and buyers;
- Boosting the use of digital tools through the use of organisational and marketing processes associated with industry 4.0.
The end result of the proposed actions is to increase the weight of activities producing tradable and internationalise goods and services in the agri-food sector and to boost the export orientation of the SMEs involved in the project, focusing on the diversity and complementarity of SMEs' offer of Portuguese products.
INTERNATIONALISATION CALENDAR 2023-2025
- Organization of 5 international trade fairs:
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- Climatizaciòn Y Refrigeraciòn, 14 a 17 de november 2023, Madrid - Spain;
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- Biofach, 13 a 16 de february de 2024, Nuremberga – Germany;
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- Alimentaria Barcelona, 18 a 21 de march de 2024, Barcelona – Spain;
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- Chillventa, 8 a 10 de otocber de 2024, Nuremberga – Germany;
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- Nordic Organic Food Fair, november de 2024, Mälmö – Sweden.
- Organization 3 Virtual Business Missions:
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- Virtual Business MissionNorth America (Canada, USA);
- Virtual Business Mission China;
- Virtual Business Mission United Arab Emirates.
- Events to publicise the project
- Creation of online shops
- Joining Marketplace Platforms
DETAILS:
PROJECT CODE
Proj. nº 3754
04|SI|2022
TITLE
Business Incentive Scheme: "Internationalisation of SMEs"
PROGRAMME
Innovation and Digital Transition Programme (PITD)
FUND
European Regional Development Fund (ERDF)
SPECIFIC OBJECTIVE
1.3 Strengthen the sustainable growth and competitiveness of SMEs, as well as job creation in SMEs, including through productive investments
TYPE OF INTERVENTION
Qualification and Internationalisation of SMEs
TYPE OF OPERATION
Internationalisation of SMEs
PROMOTER
InovCluster – Associação do Cluster Agro-Industrial do Centro
CO-PROMOTER
Animaforum – Associação para o Desenvolvimento da Agro-Indústria
START DATE
2023/07/01
END DATE
2025/06/30
TOTAL ELIGIBLE PROJECT INVESTMENT
803.557,19€
INOVCLUSTER'S ELIGIBLE INVESTMENT
631.807,36€
FINANCING RATE / AMOUNT
75% / 98.728,02€
PRIVATE CONTRIBUTION
32.909,34€
