PROJECT SUMMARY
Objective:
AgriExport 4.0 aims to increase the collective international recognition of goods produced in the Portuguese agro-industrial sector, enhancing the internationalization of SMEs through their collective promotion and the establishment of partnerships for cooperation and coopetition.
Activities:
Activity 1: Production and dissemination of specific knowledge for exporting the agri-food sector - For identifying opportunities and constraints in accessing markets (Australia, Japan, Canada, and Norway) considering a practical and utilitarian approach specific to the sector.
Activity 2: Production and availability of technological tools for cooperation and promotion, including the production of a Web platform for sharing resources for shipping goods production of a technological tool in-app (android and IOS) to promote the relationship between Portuguese SMEs and importers/distributors/international customers to foster collaborative internationalization processes.
Activity 3: International promotion of the offer of the Centre Region and Alentejo in the agri-food sector through actions aimed at importers, distributors, journalists, opinion makers and operators in the HORECA channel through reverse missions to be carried out in a customised manner for target markets and similar objectives in order to optimise the promotional effect of each initiative and effective stimulation of contact networks for SMEs with these external agents.
Activity 4: Prospection and contact in foreign markets and promotion to final consumers in actions of approach, knowledge and promotion to the markets of China, Norway, Dubai, Peru, Denmark, Finland, Ireland, USA and Canada.
Activity 5: International promotion with participation in the sector's reference fairs.
Activity 6: International promotion of the offer of the Centre Region and Alentejo in the agri-food sector in selective actions and with media impact, aimed at importers, distributors and operators in the HORECA channel in strategic markets in the Czech Republic and the Netherlands.
Activity 7: International promotion campaigns with B2C digital marketing in a digital marketing action focused on the promotion of products to the final consumer. Aimed at markets with greater knowledge of the Portuguese product and where access to it is already easier for the end consumer.
